Demelza Bricklebank

Head Of Digital Innovation at Adidas

Demelza Bricklebank is an accomplished professional with extensive experience in digital strategy and marketing. Currently serving as the interim VP of Digital Strategy & Transformation at adidas, Demelza has previously held senior roles including Senior Director of Business Transformation and Senior Director of Global Digital Marketing at the same company. Demelza's expertise also includes a position as Head of Engagement Marketing at the World Economic Forum and various leadership roles in digital marketing and CRM at Electronic Arts, spanning from Director of Global Engagement Marketing to European CRM Manager. Additionally, Demelza served as a Lecturer at CREA Genève and began a career in online marketing at Game Group PLC. Demelza holds a BA in International Business from the University of Southampton, earned between 1995 and 1998.

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