Eleanor W.

Eleanor W. currently serves as the Director of Brand Activation for SEA at adidas, a position held since July 2025. Prior experience includes roles at PUMA Group, where Eleanor held the titles of Director of Marketing and Head of Marketing for SEA from January 2020 to July 2025, with a strong focus on executing successful digital campaigns to enhance brand engagement and drive business growth. Earlier positions include Senior Marketing Manager and Senior Marketing Executive at Dairy Farm Group and NTUC First Campus Group, respectively. Eleanor W. holds a Bachelor of Commerce in Management and Marketing from UNSW and a Diploma in Business Management and Human Resource Management from Nanyang Polytechnic.