Adidas
Fani Sazaklidou has extensive work experience in various roles within the creative and design field. Fani is currently serving as the VP Digital Experience Design, Global at adidas since 2022. Previously, they worked at DAZN Group, where they held several roles, including SVP Product Experience & Innovation, Global and SVP Product Design & Innovation, Global. Prior to that, they worked as the Executive Creative & Brand Director, Board Director at YouView TV Limited for eight years, where they were responsible for product design, research, brand, and innovation. Fani also worked as a Creative Director at BBC and Sony Computer Entertainment Europe (PlayStation) and served as the Design Director at Gamelab. In addition, they have experience as a Lecturer at London Metropolitan University.
Fani Sazaklidou holds a Bachelor of Science degree in Multimedia Technology & Applications from London Metropolitan University and an MA in Communication Design from the University of the Arts London.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.