essencemediacom
Jeff Liang has a vast and impressive career in the digital media industry, with experience in various companies such as EssenceMediacom, Media Assembly, Starcom, PHD Media Ltd, and more. Jeff has held titles such as Head of Digital Product, Chief Digital Officer, and Senior Vice President, overseeing digital transformations, client offerings, and digital teams. Jeff has a Bachelor of Business Administration degree with concentrations in Marketing and Finance from the Questrom School of Business at Boston University.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.