Grace Kelshaw

Grace Kelshaw is a seasoned marketing professional with extensive experience in brand activation and channel marketing. Currently serving as a Senior Brand Activation Manager at adidas since February 2024, Grace previously held various positions at Under Armour from March 2020 to March 2024, including Strategic Channel Marketing Manager and Senior Channel Marketing Professional, with a focus on managing marketing campaigns across JD Sports and ASOS. Grace also worked with adidas in roles such as Channel Marketing Lead and Assistant Brand Activation Manager between July 2018 and March 2020. Earlier professional experience includes positions at ZEAL Creative Limited as a Junior Account Executive and at Spectrum Brands, Inc. as a European Brand Marketing Assistant during a placement year. Grace holds a Business Management (BA) degree from The Manchester Metropolitan University and A Levels in Business Studies, Psychology, Economics, and Textiles from King James's School.