Hendrik Hoppe

Hendrik Hoppe currently serves as the Director of Product Ownership – Design Tools at adidas, where the focus is on driving innovative design and creation solutions incorporating 3D and AI technology. With extensive experience in strategic direction, Hendrik has previously held positions such as Senior Manager – Strategic Direction, leading annual brand strategy, and Senior Manager – Ecosystem Design, where digital consumer experience strategies were developed and adidas' first product rental service was launched. Additional roles included incubating new business models in health and gaming and being a key figure in creating seasonal design direction for a global team of designers. Prior to adidas, Hendrik worked at Landor as a Designer in Corporate Identity for notable clients, and completed an internship at Kolle Rebbe GmbH. Educational qualifications include a BA in Communication Design from the University of Applied Sciences and Arts Hannover, obtained in 2009.