Adidas
Jessica Perrin currently serves as the Director of Brand Media Strategy & Operations at adidas, a position held since November 2021. Prior to this role, Jessica Perrin spent nearly a decade at Starcom, advancing through various positions including VP of Media Innovation and Business Development, and Director of Media Innovation and Acceleration. Additional experience includes roles at Starcom MediaVest Group, Spark Foundry, and Illini Media, along with an internship at Adweek. Jessica Perrin holds a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign, earned between 2000 and 2004.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.