Josefina del Río Villaseca

Josefina del Río Villaseca is a seasoned professional with extensive experience in brand management and business development across various sectors. Currently serving as Manager CTC in Running, Training & Specialty Sports at adidas, Josefina previously held the position of Business Development Manager at The Real Estate Shop - Portugal, where responsibilities included promoting brands and launching new products. With a strong background in market analysis, Josefina has worked as Brand Manager at MANE, focusing on growth opportunities and industry monitoring, and as Product Manager and KAM Internacional at IGS GROUP, managing multiple international franchises. Educational qualifications include a Master's in Marketing and Commercial Management from EAE Business School and a degree in Commercial Engineering with a focus on entrepreneurship from Universidad del Desarrollo.