Adidas
Josefina del Río Villaseca is a seasoned professional with extensive experience in brand management and business development across various sectors. Currently serving as Manager CTC in Running, Training & Specialty Sports at adidas, Josefina previously held the position of Business Development Manager at The Real Estate Shop - Portugal, where responsibilities included promoting brands and launching new products. With a strong background in market analysis, Josefina has worked as Brand Manager at MANE, focusing on growth opportunities and industry monitoring, and as Product Manager and KAM Internacional at IGS GROUP, managing multiple international franchises. Educational qualifications include a Master's in Marketing and Commercial Management from EAE Business School and a degree in Commercial Engineering with a focus on entrepreneurship from Universidad del Desarrollo.
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Adidas
546 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.