Keiko Hara

Keiko Hara has extensive experience in marketing and corporate communications, currently serving as Director of Planning & Media Activation at adidas since December 2004. In this role, Keiko sets the strategic direction for media planning and activation in Latin America, ensuring effective media spend aligned with a digital-first approach. Previous positions at adidas include Senior Manager for Brand Communications and Regional Marketing Manager for TaylorMade adidas Golf Latin America, where responsibilities encompassed brand campaigns, trade marketing, and agency management. Prior to adidas, Keiko held roles at Panasonic and Sanyo, focusing on corporate communications and marketing in various Latin American markets. Educational qualifications include Mini MBAs in Brand Management and Marketing and a degree from Pittsburg State University.