Lelia Andeol

Director Sales Development Latin America at Adidas

Lelia Andeol has over a decade of experience in supply chain management and customer service, currently serving as Director of Sales Development for Latin America at adidas since September 2014, where responsibilities include managing order fulfillment, leading planning and reporting initiatives, and fostering a high-performance team culture. Previous positions include Senior Logistics and Customer Service Specialist at Goodyear Middle East - Africa, where Lelia contributed to significant cost reductions and improved documentation processes. Lelia has also held roles in customer service and logistics management at INTERNETSTORES AG and project management at MARTIN-BROWER. Academic credentials include an MBA in Supply Chain and International Purchasing from INSEEC Business School and a Bachelor's degree in Business Administration from EGC Business School.

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.