Margarita Bagaeva

Margarita Bagaeva holds the position of Vice President Digital Operations and Customer Support at adidas since September 2015, where responsibilities include leading digital initiatives to enhance customer experience and drive operational efficiency within the European market. Prior roles at adidas include Senior Director Digital Operations and Omnichannel Europe, and Senior Director SCM, focusing on e-commerce operations and supply chain management. Previously, Margarita worked at Kaspersky Lab as Director of Global Service Desk, establishing a global IT operations organization, and held positions at Mars and IBM East Europe/Asia, enhancing technology support operations and providing IT consultancy. Margarita's education includes a BBA in IT from Helsingin kauppakorkeakoulu and a Bachelor of Business Administration from Moscow State Linguistic University.