Markus Klopfer is currently the Director of Global Strategic Insights (Consumer & Trends) at adidas, a position they have held since 2022. Previously, Markus served as the Senior Manager of Global Consumer Strategy & Insights at adidas from 2015 to 2022 and held the role of Strategy Director at Scholz & Friends Strategy Group GmbH from 2010 to 2015. Their early career included positions as a Planner at Kolle Rebbe GmbH and as a Client Service Manager/Consultant at icon added value GmbH. Markus completed a degree in Process Design & Facilitation at Hyper Island in 2019 and holds a Diplombetriebswirt in Business Administration/Marketing Communication from Fachhochschule Pforzheim, earned in 2004.
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