Adidas
Menekse Yuksel is an experienced marketing professional currently serving as the Category & Concept to Consumer (CTC) & Marketing Operations (MOPS) Director at adidas since October 2023. Prior to this role, Menekse held the position of Category Director at Groupe Rocher, managing the full product portfolio of Flormar and developing a three-year innovation strategy for various sales channels. At Avon, Menekse was responsible for the Skin Care & Toiletries category across Turkey and NAME countries, leading marketing strategies aimed at achieving financial and market share objectives. Menekse also worked as a Marketing Strategy Manager at SUR-MED, focusing on B2B connections and customer communication, and as a Senior International Brand Manager at Henkel, overseeing product launches and brand development. Menekse holds a Bachelor's degree in International Trade from Boğaziçi University and a Master of Science in Marketing from the University of East Anglia.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.