Menekse Yuksel

Menekse Yuksel is an experienced marketing professional currently serving as the Category & Concept to Consumer (CTC) & Marketing Operations (MOPS) Director at adidas since October 2023. Prior to this role, Menekse held the position of Category Director at Groupe Rocher, managing the full product portfolio of Flormar and developing a three-year innovation strategy for various sales channels. At Avon, Menekse was responsible for the Skin Care & Toiletries category across Turkey and NAME countries, leading marketing strategies aimed at achieving financial and market share objectives. Menekse also worked as a Marketing Strategy Manager at SUR-MED, focusing on B2B connections and customer communication, and as a Senior International Brand Manager at Henkel, overseeing product launches and brand development. Menekse holds a Bachelor's degree in International Trade from Boğaziçi University and a Master of Science in Marketing from the University of East Anglia.