Adidas
Natalia Meneses Palacio is a seasoned professional with a robust background in change management and business transformation, currently serving as Global Director of Change Management at adidas since January 2015. Natalia has held various senior project management roles, leading initiatives that significantly increased market performance, spearheading digital transformation projects, and driving process and system design for global operations. A graduate of ESMT Berlin with an MBA in Business Innovation, Natalia also holds dual bachelor's degrees in Industrial Engineering and Business Administration from Universidad ICESI. Additional educational experiences include study periods at Tulane University and The George Washington University School of Business, focused on business management and agile project delivery.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.