Adidas
Nicola Beste has held various roles throughout their work experience. Nicola started their career at Hillarys Blinds as a Systems Analyst/Programmer from August 1995 to August 1996. Nicola then joined EDS Corporation as a Project Manager from September 1996 to August 2002. Following that, they worked at everse as a Senior Project Manager for the entirety of 2003. From 2007 to 2013, Nicola worked as a Senior Project Manager at BirchStreet Systems. Since then, they have been employed at adidas, starting as an IT Director of Projects & Programs OmniChannel Commerce from July 2013 to November 2016. Nicola then progressed to become a Senior Director of IT at adidas Group from December 2016 to February 2021. Nicola later became the Senior Director of CIO & Transformation Office from February 2021 to November 2022. Currently, Nicola holds the position of Vice President Distribution Tech at adidas from November 2022.
Nicola Beste attended the University of Hertfordshire from 1992 to 1995. No specific degree or field of study information was provided.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.