Patrizia della Bianca

Patrizia Della Bianca is an accomplished professional with extensive experience in the sports and lifestyle industry, currently serving as Senior Category Manager for Running Footwear at adidas. Previous roles include Product Manager for Sportswear Apparel and Assistant Manager for Go-to-Market and Consumer Experience in the Training business unit at adidas. Patrizia also gained valuable insights as a Global Brand Marketing Intern at adidas group and a Sales and Marketing Intern at Villeroy & Boch. Educational qualifications include a Master of Science in International Business from ICN Business School and a Certificate of Exchange Programme in International Management from Uppsala University.