Roberto Motta

Roberto Motta is an accomplished marketing professional with extensive experience in digital activation and consumer engagement, currently serving as the Director of Digital Activation at adidas since June 2015. In this role, Roberto leads digital strategies across multiple Latin American countries, aligning stakeholder visions with execution to enhance brand engagement. Previously, as Sr. Manager of Consumer Engagement at adidas, Roberto drove significant growth through strategic partnerships and consumer connection initiatives. Roberto's career includes positions at Dafiti, Accenture, Liberty Seguros, Ford Motor Company, and DIRECTV, complemented by a solid educational background with degrees from prestigious institutions including ESPM, FGV EAESP, and Stanford University.