Sarah Dale

Sarah Dale has amassed extensive experience in creative leadership, primarily at Adidas since March 2014, where currently serves as Senior Director of Creative Direction & Innovation Excellence. In this role, Sarah oversees connections between senior creative and innovation leaders, aligning strategic priorities and fostering collaboration. Previously held positions at Adidas include Senior Director of Global Brand Creative & Creative Direction & Innovation Head Office and Director Creative Operations - Global Brand Design, where contributed to shaping the brand's global image. Prior to Adidas, Sarah worked at Intu Properties plc as Shopping Centre General Manager, and held various managerial roles at Westfield and East Midlands Trains, demonstrating a diverse background in marketing and operations.