Adidas
Sarah Dale has amassed extensive experience in creative leadership, primarily at Adidas since March 2014, where currently serves as Senior Director of Creative Direction & Innovation Excellence. In this role, Sarah oversees connections between senior creative and innovation leaders, aligning strategic priorities and fostering collaboration. Previously held positions at Adidas include Senior Director of Global Brand Creative & Creative Direction & Innovation Head Office and Director Creative Operations - Global Brand Design, where contributed to shaping the brand's global image. Prior to Adidas, Sarah worked at Intu Properties plc as Shopping Centre General Manager, and held various managerial roles at Westfield and East Midlands Trains, demonstrating a diverse background in marketing and operations.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.