Shana Elson is the Director of Demand Planning Operations NAM at adidas, bringing thirteen years of experience in the fashion industry with a focus on retail buying, wholesale sales, and demand planning. Previously, Shana held roles at various companies, including Senior Demand Planning Manager and Global Demand Planning and Process Manager at Columbia Sportswear, as well as Senior Account Executive at Hot Sox/Polo Ralph Lauren. Shana possesses a keen product sensibility and emphasizes analytics to maximize brand opportunities and drive profitability. Shana earned a Master's degree in Global Fashion Management from the Fashion Institute of Technology and a Bachelor of Arts in Economics from the State University of New York at Binghamton.
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