Adidas
Sikholiwe Mvelase is a seasoned professional with extensive experience in talent acquisition and human resources, currently serving as a Senior Talent Partner for Emerging Markets at adidas since January 2024. Previously, Mvelase held roles as a Senior Talent Acquisition Specialist at Hewlett Packard Enterprises and as a Senior Associate 2 in Talent Acquisition at PwC. Additional experience includes positions at Old Mutual Insure as a Consultant in Talent Acquisition and Human Capital Business Partner, as well as various roles at Old Mutual iWYZE, Soulstice Consulting, Avon Justine, and McDonald's South Africa. Mvelase earned a Bachelor of Social Science in Human Resources Management and Psychology from the University of KwaZulu-Natal, complementing foundational education obtained at Pietermaritzburg Girls' High School.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.