Sophie E. has extensive experience in various managerial and category management roles, primarily in the retail and consumer goods sectors. At adidas, Sophie held positions as Senior Manager Partner Program for Digital Partner Commerce and Manager of Business Development in Global Sales, as well as serving as Category Manager for Originals Footwear in the European market. Prior experience includes roles at Henkel as Category Manager Assistant in Beauty Care, Lindt & Sprüngli as Category Manager Assistant, and managing a wine and spirit store at Nicolas. Sophie began a career in marketing as a Marketing Assistant for the start-up Claire & Nathalie. Educational qualifications consist of a Master’s degree in International Marketing from NEOMA Business School and a brief study at Universiti Sains Malaysia.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.
