Adidas
Sweta Pattnaik is an experienced data and analytics professional currently serving as the Director of Data & Analytics at adidas since 2016, where leadership includes managing a global Datalake Platform and overseeing large-scale data transformation programs. Prior roles at adidas included Senior Delivery/Operations Manager and BI Delivery/Operations Manager, focusing on Business Intelligence reporting and ensuring data quality. Before joining adidas, experience included serving as BI Technology Lead at Cognizant and as a BI Data Analyst at Wipro, where expertise in data projects and analytics was developed. Sweta holds a Bachelor of Technology in Computer Science from the National Institute of Science & Technology, obtained in 2011.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.