Guideline
Alan Li is an experienced data analytics professional currently serving as the Director of Data Analytics at Guideline since May 2022. Prior to this role, Alan held various positions at Standard Media Index from May 2017 to May 2022, including Manager, Senior Data Analyst, and Data Analyst. In these roles, Alan focused on developing statistical solutions for modeling-based projects, such as ad revenue forecasting and marketing mix modeling. Earlier experience includes serving as a Research Assistant at the University of Michigan Institute for Social Research, where Alan worked with data from the NSF-funded LIFE-M project, and an internship as a Data Analyst where large datasets were analyzed using R, Excel, and Tableau. Alan holds a Master of Arts in Economics from New York University and a Bachelor of Science in Economics from the University of Michigan.
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Guideline
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At Guideline, we're defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners; we are just getting started. We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes.