Alan Li

Alan Li is an experienced data analytics professional currently serving as the Director of Data Analytics at Guideline since May 2022. Prior to this role, Alan held various positions at Standard Media Index from May 2017 to May 2022, including Manager, Senior Data Analyst, and Data Analyst. In these roles, Alan focused on developing statistical solutions for modeling-based projects, such as ad revenue forecasting and marketing mix modeling. Earlier experience includes serving as a Research Assistant at the University of Michigan Institute for Social Research, where Alan worked with data from the NSF-funded LIFE-M project, and an internship as a Data Analyst where large datasets were analyzed using R, Excel, and Tableau. Alan holds a Master of Arts in Economics from New York University and a Bachelor of Science in Economics from the University of Michigan.