Tamara Peric

Tamara Peric has a diverse work experience spanning various companies and roles. Tamara is currently working as the Vice President of eCommerce Trading at adidas, where they lead the e-Commerce trading function for the EU market, focusing on driving growth in net sales and profitability. Prior to adidas, Tamara worked at Nike as the Director of Connected Marketplace Analytics, where they empowered global teams with consumer-centric insights to drive growth. Tamara also served as the Director of Global Category & Epic Growth Analytics at Nike, delivering actionable insights to support strategic priorities. Before Nike, Tamara was the Director of Global Digital Analytics at Converse, where they transformed the organization to become more data-driven. Tamara also led the web and marketing analytics team as the Director of North America Digital Analytics at Converse.

Tamara's earlier experience includes roles at Staples, where they served as the Senior Manager of Advanced Analytics and Marketing Analytics & Loyalty Programs, among other positions. Tamara played a key role in driving revenue growth and delivering actionable insights at Staples.

Before Staples, Tamara worked at Infineon Technologies as a Consultant, focusing on fast analytics for the finance team. Tamara also worked at Eloisse International as an International Data & Analytics Manager, driving strategic initiatives and technology implementation. Their early career includes a role as a Principal Business Analyst at Avon, where they designed and implemented a Decision Support System.

Overall, Tamara Peric has extensive experience in eCommerce trading, analytics, and driving growth through consumer-centric insights.

Tamara Peric completed the High Potentials Leadership Program at Harvard Business School Executive Education in 2021. In 2007, they earned a Master of Business Administration (MBA) from Questrom School of Business, Boston University. Prior to that, they obtained a Bachelor of Science in Business Administration (BSBA) with a focus on Management Information Systems and Finance from Northeastern University.