Upma Vermani

Upma Vermani is a seasoned professional in the field of ecommerce analytics and strategy, currently serving as Director of Ecommerce Analytics and Strategy at adidas. With a strong background in data-driven decision-making, Upma has held key roles including Director of Membership Performance Analytics and Senior Manager of Consumer Insights and Analytics at adiClub. Previous experience includes positions as Data Scientist at NTUC Link Pte Ltd, Data Analyst Intern at Jurong Port, Consulting Analyst at Euromonitor International, and Senior Analyst at The Smart Cube. Upma holds a Master of Technology in Business Analytics from the National University of Singapore and a Bachelor of Technology in Chemical Engineering from Dr. B.R. Ambedkar National Institute of Technology Jalandhar.