Adidas
Vladislav Lazarov is a seasoned professional in digital product management with a robust background in overseeing digital strategies, particularly within the sports and fashion industry. Currently serving as the Global Senior Director of Digital Products at adidas since April 2015, Vladislav has demonstrated strategic leadership in consumer engagement, loyalty programs, and web3 initiatives, notably for the adidas CONFIRMED app. Previous roles include significant contributions to mobile commerce, product development for high-demand launch platforms, and innovative circular business models. Vladislav holds a Master of Science in Computer Science from the Technical University of Munich and has gained substantial experience through various technical and managerial roles, including at CaperWhite GmbH, Technische Universität München, BMW, and Nokia Siemens Networks.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.