A curated multi-brand online marketplace specialising in sustainable premium fashion and lifestyle brands by African and black diaspora designers. Think: a unique and exciting collective of premium designers of African descent, housed in a dot com universe that welcomes all of humankind to explore, learn, shop and play. ADJOAA is a company foundedon growing community and driving social change; for good.ADJOAA celebrates the curiosity, complexity and craft-person-ship of African and Black diaspora designers, as both innovators and cultural taste-makers of discerning, premium designs.We are on a mission to revolutionise the fashion industry by tackling systemic barriers and building a global platform where curators, creators, writers and image-makers from underestimated backgrounds will have representation.

ADJOAA

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