Yanina Velikova is a marketing professional with extensive experience in performance marketing and user acquisition. Currently serving as User Acquisition Lead at Admiral Media since November 2021, Yanina manages a team of UA specialists while onboarding new clients and team members. Previously, as Performance Marketing Manager at the same company, Yanina achieved recognition as a finalist for the App Marketer of the Year at the App Growth Awards 2022 and won an award for an App Store Marketing campaign. Yanina's expertise includes managing substantial ad budgets and executing successful campaigns across various platforms, such as Apple Search Ads and Google Ads. Earlier positions include Digital Marketing Manager at I Advertise and Marketing Specialist at MobiSystems, Inc., complemented by a Bachelor of Arts (Hons) in Marketing and Advertising from the University of Greenwich.