ADNA (Audience DNA)
Rezcy Wijaya is a seasoned creative professional with extensive experience in the advertising and design industry. Currently serving as Creative Group Head at ADNA (Audience DNA) since April 2022, Rezcy has previously held senior art director roles at OLIVER Agency and VMLY&R COMMERCE, as well as a creative position at Geometry Global. Earlier career highlights include leadership as Creative Group Head at Hogarth Worldwide and various roles at RedWorks, Inc., where strategic planning for high-profile clients such as Unilever and Philip Morris was managed. Rezcy founded Mealbuddy.blogspot.com, which gained local media attention, and started the career as a Junior Art Director at MACS909, focusing on visual outputs for the TELKOMSEL brand. A graduate of Institut Kesenian Jakarta with a degree in Design Communication Visual, Rezcy has demonstrated a commitment to crafting innovative solutions for a diverse range of clients.
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ADNA (Audience DNA)
ADNA provides creativity through various services and solutions on company brand and data. It offers research on client's business and uses that data to improve growth. ADNA is based in Singapore.