Deepak Pradhan

Deepak Pradhan is a seasoned professional in loyalty programs and customer relationship management with extensive experience in the marketing sector. Currently serving as the Head of Loyalty Program & CRM at ADNOC Distribution since 2021, Deepak has been instrumental in expanding the ADNOC Rewards program, the largest fuel loyalty initiative in the UAE. Prior to this role, Deepak headed Loyalty and CRM at Al-Futtaim, successfully designing and launching the Blue Rewards program across the MENA region and South East Asia. Deepak's career also includes significant positions such as Marketing Head - Digital and Social at ALDAR, Head of CRM & Digital at REDTAG UAE, and Chief Marketing Manager - Loyalty and Digital at Marks and Spencer. Deepak's foundational expertise in loyalty and CRM began as Senior Manager at Max New York Life Insurance and Head of Sales at ICICI Lombard. Deepak holds an MBA in Marketing from the Faculty of Management Studies at the University of Delhi and a B.Tech in Manufacturing Engineering from the National Institute of Advanced Manufacturing Technology Ranchi.