Lara Mansour

Lara Mansour is an accomplished brand marketing and communications professional with extensive experience across various sectors. Currently serving as Vice President of Brand at ADNOC Group, Lara is responsible for the overarching brand strategy that includes insights, positioning, messaging, and creative execution. As the founder of Brandly.Works, a full-service brand marketing agency, Lara offers tailored brand consultancy and has developed strategic communications plans for various clients. Previously, Lara held key positions at Mubadala, where responsibilities included brand architecture and community engagement, and at All About Brands, where Lara established branding processes for the Mubadala Group. With a strong foundation in design and creative direction from earlier roles at Brand Union and other notable companies, Lara holds a Master's degree in Design Studies from the University of the Arts London and a Bachelor's degree in Graphic Design from the Lebanese American University.