Annika Erickson

Annika Erickson is a seasoned marketing professional with extensive experience in growth marketing, digital marketing, and conversion rate optimization. Currently serving as a Senior Growth Marketing Manager at Adobe since August 2025, Annika previously held several senior roles at Qualtrics, including Senior Integrated Marketing Manager, where strategic brand campaigns were defined and executed, and Senior Digital Marketing Manager, focusing on demand generation and campaign performance optimization. Annika's expertise also includes significant achievements in conversion rate optimization, having led programs that resulted in substantial increases in conversion rates and incremental revenue. Prior experience includes roles in digital marketing and revenue operations at Cotopaxi and account management at MRM // McCann Salt Lake City. Annika holds a degree from the University of Utah and has participated in a study abroad program at Brigham Young University.