Annika Erickson

Annika Erickson is a seasoned marketing professional currently serving as a Senior Growth Marketing Manager at Adobe since August 2025. Prior experience includes roles at Qualtrics from September 2021 to July 2025, where Annika held various positions, including Senior Integrated Marketing Manager and Senior Digital Marketing Manager, delivering successful integrated marketing strategies and exceeding demand generation goals. Earlier, Annika worked at Cotopaxi from March 2018 to September 2021, contributing as a Digital Marketing Specialist, Revenue Operations Specialist, and Marketing Coordinator. Annika's career began at MRM // McCann Salt Lake City, where responsibilities included campaign management and client account support. Educational qualifications include a degree from the University of Utah's David Eccles School of Business and a study abroad program at Brigham Young University focusing on Italian Language and Art History.