Ao Xu

Ao (Sharon) Xu is a Senior Data Scientist specializing in Engagement & Retention Analytics at Adobe since August 2021, with a previous role as a Data Science Engineer 3 focused on Digital Media GTM & Sales. Prior to Adobe, Ao worked as a Marketing Analyst at Rollins, Inc., employing advanced analytics for customer lifecycle data, pricing strategies, and marketing investments. Experience includes a data analyst internship at Business Big Data, leading a team to improve data collection processes using Python, as well as roles at Centre Com and SAP, where Ao contributed to sales performance tracking and introduced analytical products to tech startups. Ao holds a Master of Science in Business Analytics from Emory University's Goizueta Business School and a Bachelor of Commerce with double majors in Accounting and Econometrics from Monash University.