Caroline Mastoras

Caroline Mastoras is an accomplished sales leader with extensive experience across various sectors, currently serving as Sales Director for DMe UK&I, Middle East & Africa at Adobe since January 2025. Prior roles include Client Director at Salesforce and President at Bloom UK, showcasing a strong background in client management and leadership. Caroline's experience at Salesforce also includes positions as Senior Account Executive in Media. Previously, significant roles at Microsoft included Sales Director and Global Accounts Director, contributing to expertise in global account management and advertising solutions. Early career positions include Commercial Director at Freeda Media and various marketing management roles, complemented by a teaching position in English and Drama. Caroline holds an Hons BA with a double major in English and Classical Civilizations from the University of Toronto and a BEd in English and Drama. Additional education includes a data storytelling program at Northwestern University.