Duncan Bays is a seasoned professional with 12 years of experience in product management, technology strategy, and operational execution, currently serving as the Director of Product Marketing for Adobe's Firefly GenAI. Formerly an Associate and Engagement Manager at McKinsey & Company, Duncan led a team in developing advanced analytics products and contributed to clients' digital transformation. They co-founded a social media startup, served as a Product Manager at Innovada, and managed advertising strategies at Facebook for major financial institutions. Duncan holds an MBA from the Wharton School of the University of Pennsylvania and a Bachelor of Science in Cognitive Systems from The University of British Columbia.
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