Greg B. is an accomplished sales leader with extensive experience in driving revenue growth and delivering customer experiences across various industries. Currently serving as a Manager in Enterprise Sales for Firefly Specialists at Adobe since December 2025, Greg previously held the position of SVP, Growth Officer at Merkle, where Merkle is recognized as a leading data-driven customer experience management company. Earlier roles include Vice President of Sales at Yottaa, where Greg focused on optimizing eCommerce technologies, and Vice President, Sales, Americas at Astound Digital. Additional experience includes strategic sales leadership positions at Accenture Song, LiveArea, Agentforce Commerce, Empathy Lab, and an early career role in admissions at Rutgers University. Greg B. holds a Bachelor of Fine Arts from Rutgers University.
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