Jen Lasser is the Director of Analytics Product Strategy & Ops at Adobe, where they work to prioritize the Adobe Analytics roadmap by understanding customer business needs. Previously, Jen served as a Senior Consultant and Principal Consultant at Adobe Consulting Services, optimizing websites and digital marketing across various industries. They have also held roles at ORBITZ, Neo@Ogilvy, optionsXpress, and the US Naval Research Lab, leveraging analytical expertise to drive marketing strategies and product insights. Jen earned a B.S. with Honors in General Engineering from the University of Illinois at Urbana-Champaign.
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