Jorge Laguna

Jorge Laguna is currently the Director of Testing and Web Analytics at Adobe, where they lead a global team in creating a web analytics practice for the Creative Cloud and Document Cloud businesses. Prior to this, Jorge served as the Head of Web Analytics for Adobe's Digital Media division and held senior roles at Hewlett Packard Enterprise, where they developed comprehensive analytics tools and drove strategies across multiple regions. They began their career as a Web Site Marketing Analyst at Charles Schwab and later directed the Global Analytics team at eBay, enhancing marketing analysis and reporting processes. Jorge holds an MBA in Information Technology Management from the University of California, Irvine, and is pursuing a BA in Economics from the University of California, Los Angeles.