Sima Smadi

Sima Smadi is currently a Digital Strategy Intern at Adobe, beginning in July 2024, and has held multiple roles at the University of Bath School of Management, including Academic Representative for Management with Marketing BSc (Hons), Student Ambassador, Peer Mentor, and Consumer Psychology Apprentice since November 2022. Sima is the Founder of MYM (Model Your Mindset), a student-led initiative established in January 2021, and previously served as a Consultant at 180 Degrees Consulting Bath and as Team Lead at Wiser Academy. Leadership roles include President of the Marketing, PR and Communications Society and Vice-President of the Arab Society at The SU, University of Bath. Additional contributions include serving as Lead Curator of TEDxBath and participating in various initiatives such as the Q5 Consulting Case Competition and as a Digital Marketing Assistant at Snack Amor. Sima is pursuing a Management with Marketing BSc (Hons) with Work Placement at the University of Bath, expected to graduate in June 2026.