Dana Lemnaru

Dana Lemnaru has extensive work experience in the field of analytics and research. Dana started their career as a Research Analyst at the International Marketing Research & Communication Group in 2002, where they performed analysis and prepared reports for clients in the FMCG industry. Dana then moved on to MediaPro in 2006, where they worked as a Project Manager in Quantitative Research, coordinating research projects and leading a research call-center team.

In 2008, Dana joined Apropo Media, Mediafax, Indoor Media, and MediaPRO as a Research Manager for NewMedia. In this role, they led a research team and provided support to various departments with insights on consumer behavior and market development. Dana also handled web analytics needs for the Internet Division, analyzing web traffic using tools such as Google Analytics.

From 2011 to 2015, Dana worked at Pro TV in multiple roles. Dana started as a Web Analytics Specialist, responsible for all web analytics activities for Pro TV's web and mobile properties. Their accomplishments included maintaining a clear tag management framework for over 22 properties and reporting on major KPIs to board members. Additionally, they worked as a Mobile, Second Screen Project Lead, coordinating the development of an enhanced content consumption experience across multiple screens. Dana also served as a User Experience Researcher, integrating user-centric approaches and usability discussions into the development process.

Since 2015, Dana has been working as a Digital Analytics Manager at Adore Me.

Dana Lemnaru completed a Bachelor's degree in Finance from The Nicolae Titulescu University of Bucharest. Dana attended the university from 1999 to 2004, focusing on Finance and Banking. Prior to that, they completed their high school education at Colegiul Dinicu Golescu from 1994 to 1999. Additionally, Dana Lemnaru has obtained a certification titled "Intro to Statistics with R: Introduction" from DataCamp, although the month and year of its completion are not provided.