Alba Roig

Alba Roig currently serves as the CCO at Adsmurai, where responsibilities include leading relationships with top management clients, building a robust business network, and fostering efficient collaboration between service and product teams. Roig's experience spans various roles, including General Manager Spain at LEWIS Global Communications, where coordination of teams in Madrid and Barcelona took place to deliver 360 services to clients. Additional roles include positions at Mapasonor ACD, Filloy&Associats Comunicació Integral, la Caixa, eDecom, and Miss Wasabi Lab. Roig is also a Vocal at El Col·legi del Màrqueting i la Comunicació de Catalunya. Educational qualifications include a Licenciatura in Comunicación Audiovisual from Universitat Pompeu Fabra and a Master's in Corporate Communications specializing in Digital Technologies from IDEC, Pompeu Fabra.