Hermán Velayos Plata

Hermán Velayos Plata is a seasoned professional with extensive experience in digital marketing and strategy. As the Global Strategy & Innovation Director at Adsmurai since February 2018, Hermán leads the strategy and innovation division, fostering partner relationships and coordinating global teams to drive business growth. Previously, Hermán held significant roles including Head of Account Management at Adsmurai, Paid Social Media Director at Alkemy, and Performance Marketing Specialist at AUTORECUPERA. Additionally, Hermán contributes to the education sector as a professor at multiple institutions, focusing on paid media and performance marketing. Academic credentials include degrees in Data Analytics, Business and Marketing, International Business, Marketing Management, and Computer Software Engineering.