Adam Powell

Adam Powell is a seasoned professional in data strategy and audience analysis, currently serving as Global Solutions Architect and Global Lead OOH at Adsquare since January 2023. Prior to this role, Adam held various leadership positions at Kinetic Worldwide from February 2017 to January 2023, including Head of Data, where responsibilities encompassed the development of geo-behavioural data management platforms and data planning strategies. Adam also served as Data Development Lead, focusing on audience planning tools and insights improvements. Experience at META included positions as Data Director, overseeing client services and audience analysis, and earlier work as Performance Media Manager at Initiative, which involved performance optimization and reporting. Adam holds a Bachelor's degree in Psychology from the University of Reading and completed a program at MIT xPRO in 2019.