Giovanna Lamadrid

Giovanna Lamadrid is a Technical Account Manager at Adsquare since July 2023, bringing a rich background in business development and account management. Previously, as a Business Developer for Wayfair, significant achievements included generating a pipeline of over 700 leads and onboarding 90+ companies, with a performance score 86% above the team average, while also organizing webinars that increased supplier engagement. Prior roles include leading the development of a groundbreaking B2B online platform at Altipal S.A.S, overseeing digital strategies at Ogilvy, and managing eCommerce accounts for Diageo and Samsung at BlackSip. Giovanna's career began at 2W Agencia Digital, where responsibilities spanned multiple facets of digital strategy and project management. Giovanna earned a degree in Marketing and Advertising from Politécnico Grancolombiano in 2014.