Greg Wyckoff

Greg Wyckoff is an accomplished analytics professional with extensive experience in data intelligence and digital marketing. Currently serving as Sr. Manager of Analytics at Adswerve, Inc., since October 2019, Wyckoff previously held key roles including Manager of Data Intelligence at Rauxa and Web Operations Manager at Qumulo, Inc. Notable achievements include developing lead source data pipelines, analyzing trial engagement for conversion optimization, and creating account-based analyses for B2B marketing strategies at Demandbase. Wyckoff’s career spans project management and technical leadership in various organizations, complemented by a B.A. in Geological and Earth Sciences from Whitman College.