AdUX
Pietro Cicotti is an experienced professional in programmatic advertising, currently serving as Programmatic Manager at Quantum Advertising since March 2018 and at HiMedia Group since September 2008, where Pietro has also held roles as Performance Specialist and Sales Manager. Previous experience includes working as an Account at SNF Srl from June 2007 to August 2008 and as a Project Manager Assistant at Bologna Fiere from September 2004 to March 2007. Pietro holds a Master's degree in Marketing and Business Communication from Accademia di Comunicazione (2001-2002) and a Second Level Degree in Philosophy from Alma Mater Studiorum – Università di Bologna (1997-2001).
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AdUX
HiMedia is starting a new page and changes its name to embody its new positioning. HiMedia Group is now AdUX (for Advertising and User eXperience), to reconcile ads effectiveness and user experience’s respect. In front of the constant intrusion, ads rejection and the rise of "adblockers", the media & digital marketing market is focusing nowadays on the UX. Since 2014, we have created technological tools and advertising products in line with our business vision: giving back the power to the user to generate a better user experience. Through a deeply renewed offering, AdUX has now three business units reconciling, in 3 different ways, the Digital Advertising & the User Experience notions: • AdPulse, Premium Brand Advertising, the solution for brands to boost user engagement through optin & fullscreen ad formats and with brand content social solutions. • Quantum, The Solution For Native Advertising, with non-intrusive ads (display & video) delivered on desktop and mobile • AdMoove, Data For Intelligent Media, the solution which operates through data collected and provides accurate geotargeting. AdUX is developing its 3 business units in European & Latam markets.