Rachel Barnes

Rachel Barnes is an accomplished marketing professional with extensive experience in digital marketing and e-commerce across various industries. As a Senior Digital Marketing Manager at Advance Auto Parts since October 2020, Rachel leads a team in developing cross-channel marketing campaigns and strategies focused on B2B digital marketing. Prior to this role, Rachel served as the Senior Digital Marketing Manager for Invisalign at Align Technology, where Rachel enhanced the digital consumer journey, resulting in significant increases in engagement metrics. Earlier career roles include Director of Sales & Marketing Analytics at Gorman Health Group and Marketing Manager at National Trade Productions, showcasing strong skills in project management, customer journey optimization, and marketing analytics. Rachel holds a Bachelor’s degree in Advertising from the University of Tennessee, Knoxville.