DeAsia Bridge is a seasoned marketing professional currently serving as Manager of Product Marketing at Advance powered by Loblaw since October 2022, where responsibilities include managing the growth of digital media products, leading sales enablement efforts, and developing comprehensive marketing strategies. Prior experience includes roles with Canadian Tire Corporation as Digital Associate Manager, focusing on B2C go-to-market strategies, and Initiative as Media Planner, managing digital marketing campaigns for RBC Royal Bank. DeAsia's earlier career highlights include founding the ethical clothing brand TRAVA and serving as a Sales Lead at Mendocino Clothing, achieving significant sales targets. Educational qualifications encompass a Bachelor of Commerce in Marketing Management from the Lang School of Business and Economics at the University of Guelph and a diploma in Advertising and Media Management from Humber College.
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