Carlos Tama Sosa

Carlos Tama Sosa has over 24 years of experience in the advertising and creative industry. carlos tama is currently the Director of Branding and Partnerships at AIR (Advanced Inhalation Rituals), a position they have held since June 2021.

Prior to this, Carlos worked at Geometry Global from 2013 to 2021, where they held several roles including Executive Creative Director, Head Creative Director, and Group Creative Director. In these positions, they led a creative team and was responsible for the production of various marketing collateral for British American Tobacco across multiple markets. carlos tama also developed internal marketing campaigns and analyzed market trends and consumer needs.

Before joining Geometry Global, Carlos served as a Creative Director at Amcor in Switzerland from 2012 to 2013. carlos tama also held the position of Senior Art Director at Leo Burnett Frankfurt, Germany from 2010 to 2012 and at Beacon Communications from 2002 to 2010.

Carlos began their career as a Senior Art Director at Eat creative k.k. in 2001 before moving on to work as a Senior Art Director at Metropolis Magazine from 2000 to 2001. carlos tama also worked as a Senior Art Director at Young & Rubicam (Mexico) from 1999 to 2000 and as an Art Director at Z PUBLICIDAD (MEXICO) from 1997 to 1999.

Carlos Tama Sosa completed their bachelor's degree in visual communications at the Universidad Nacional Autónoma de México from 1994 to 1998. carlos tama also obtained additional certifications in Creative Leadership from the Cannes Lions International Festival of Creativity in December 2023 and in Digital Marketing from 42courses in 2021.