Advantage Paid Media
James Lloyd is a seasoned marketing professional with extensive experience in paid media management and digital marketing strategy. Currently, James serves as the Head of Paid Media at Advantage Paid Media, leading a team to analyze and implement high-performing campaigns across various sectors, including ecommerce and finance. Previous roles include Digital Marketing Executive at Candide Gardening, where James developed strategies for significant paid media activity and managed large product feed data platforms, and Marketing Executive at Oxford Instruments, focusing on demand generation in a B2B context. James holds an undergraduate degree in Business & Management (Marketing) from Bath Spa University and has a background in IT support, further enhancing technical and analytical capabilities in digital marketing initiatives.
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Advantage Paid Media
Most paid media agencies haven't adapted to a privacy-first world. We have. In an era of increasing privacy concerns and the phasing out of third-party cookies, we harness the power of cutting-edge media mix modelling (MMM) to drive unparalleled results for our clients. Our custom-built technology is unbiased and platform-agnostic, delivering precise strategic insights and forecasting, ensuring your media spend is optimised for maximum impact.